Category Archives: City Updates

City Updates General

For Adelanto – The Metamorphosis Continues – City Update

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City of Adelanto

By Michael Stevens

Communications Consultant, City of Adelanto

The City of Adelanto is pleased to be a part of the 56th Edition of the High Des­ert Report. In the last issue, I talked about “Resiliency, the ability to overcome challenges of all kinds–and bounce back stronger, wiser…you don’t have to look any further than the City of Adelanto to see how it works.” I also mentioned how Adelanto “has experienced a meta­morphosis since the great recession of 2008, starting with the election of three new Councilmembers in 2014.”

The metamorphosis is continuing, and just as Reno, Nevada, is often referred to as “The Biggest Little City in the World,” Adelanto is also becoming the “Biggest Little City in the in the State of California!”

Consistent with the city’s slogan, the “City with Unlimited Possibilities” and supported by a staunch pro-business, pro-development City Council, devel­opers and builders alike are discovering the untapped potential for growth and development in the city.… Read the full article

City Updates General

Town of Apple Valley – City Update

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Town of Apple Valley

By Orlando Acevedo

Economic Development Manager

With a popula­tion of 80,350, and an economy driven by 4.2 mil­lion square feet of retail and office space, low vacancy rates, competi­tive lease rates and well-performing units, Apple Valley’s commercial re­tail market is strong. Apple Valley’s unemployment rate continues its strong downward decline to a seven-year low of 6.9% in year 2015. The last monthly numbers reported are for December 2016 at 5.4%.

Mal Riley, developer of the highly successful Jess Ranch Marketplace II and III, has returned to Apple Val­ley to design and develop the Quail Ridge Plaza (formerly known as The Fountains at Quail Ridge) at the NEC of Apple Valley Road and Yucca Loma Road. Riley has al­ready assembled a remarkable de­velopment team, including the DLR Group and, in a rare move signifying the intensity of the project, is bring­ing in two of the largest commercial brokerage firms, Jones Lang La­Salle and CBRE, to assist in leasing.… Read the full article

City Updates General

Barstow City Update

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California Barstow logo

By Gaither Lowenstein

Economic Development and Planning Manager

The economic recovery is in full swing in Barstow, with several new commercial enterprises opening their doors in 2016 and numerous additional retail stores, hotels and service establishments pre­paring to break ground or open in 2017. Optimism surrounding current econom­ic conditions and proactive steps being taken by the Barstow City Council have led to a significant increase in interest on the part of prospective developers in residential and industrial opportunities in the city.

Among the businesses celebrating openings in Barstow in 2016 were Oggi’s Pizza and Brewhouse, Asian Food Court, Marshall’s and Choice Medical Group. 2017 is expected to witness the opening of a 66-room Best Western Plus hotel that is currently under construction; a 103-room Home2Suites hotel, for which plans have been approved and groundbreaking is expected in mid-year; retailer Fallas, which will join Marshall’s and Harbor Freight in filling out the former K-Mart retail space; and a new Super Walmart, which will replace and double the size of the city’s existing Walmart store while making eight new retail pads available for future development.… Read the full article

City Updates General

Hesperia City Update-Quite Simply, Hesperia Works for Business

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Hesperia logo

By Lisa LaMere

Economic Development Management Analyst

Six months into the current fiscal year the number of single family residential (SFR) permits issued in Hesperia con­tinues its upward trend, having shown a 155% increase since 2013-14. This was achieved in part with 72 permits issued for 200 planned duplexes at the northwest corner of Main and Mesa Linda Street.

Grading of the 50-acre West Main Vil­las duplex project at Mesa Linda and Main Street has begun. The duplexes, located between Interstate 15 and U.S. Highway 395, are well-sited for the 83,000 High Desert residents who commute down the hill for work each day. The one- and two-story duplexes contain vaulted ceilings in two eleva­tions each, and both have attached two-car garages.… Read the full article

City Updates General

Victorville City Update – A Year of Growth in Victorville

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City of Victorville

By Doug Robertson

Victorville City Manager

Victorville is the center of growth in the High Desert. In 2016 our popula­tion grew to nearly 140,000 residents; and Victorville con­tinues to attract major retailers, manu­facturers and industrial development.

Last year BJ’s Brewhouse and Res­taurant opened to great excitement on Amargosa Road, adjacent to I-15. In its opening week, our BJ’s recorded sales of $184,000 – the best opening week sales for BJ’s new prototype. BJ’s became the 14th restaurant in Victorville’s “Restaurant Row.”

Restaurant Row has become a destina­tion in our region. And with visibility to more than 98,000 cars traveling the I-15 daily, this dining destination has become a highly profitable investment for retail developers.

Just one year after BJ’s grand opening, we were pleased to learn that another nationally-recognized restaurant plans to locate in Victorville.… Read the full article

City Updates General

Adelanto City Update-Spring 2016

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City of Adelanto

Adelanto-Resiliency in Progress!

By Michael Stevens

Communications Consultant; City of Adelanto

Resiliency, the ability to overcome challenges of all kinds–and bounce back stronger, wiser…you don’t have to look any further than the City of Adelanto to see how it works.

Whatever opinion you might have about Adelanto, good or bad, suspend your con­clusion until after you’ve read this article. Adelanto, the third oldest of the five mu­nicipalities that comprise the High Desert region of northern San Bernardino County, has been known as the “City with Unlimited Possibilities.”

Even though the designation “City with Un­limited Possibilities” remains true, the city now prefers the slogan “Progress by De­sign.” I’ll describe how later.

For the past 46 years, the City of Adelanto has continued to attract businesses and resi­dents due to its prime location in the High Desert.… Read the full article

City Updates General

Town of Apple Valley City Update-Spring 2016

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Town of Apple Valley

By Orlando Acevedo

Economic Development Manager

The County Board of Supervisors re­cently approved a 249-acre project to be rezoned from agricultural to residential within the town’s sphere of influence. The Lewis Operat­ing Company’s Deep Creek Project extends from Deep Creek Road to Mockingbird Road and is divided by Ocotillo Way.

This project will require improve­ments along these three roadways, as well as Rock Springs Road, to help mitigate traffic and the risk of wash­out. Construction for Rock Springs Road improvements is set to begin in 2018.

The long awaited Yucca Loma Bridge nearing completion

The long awaited Yucca Loma Bridge nearing completion

The Yucca Loma Bridge is expected to be completed by the end of April 2016; however, there is one more step prior to opening it to traffic.… Read the full article

City Updates General

Barstow City Update-Spring 2016

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California Barstow logo

By Gaither Loewenstein

Economic Development and Planning Manager

Although 2015 fell somewhat short of the city’s expectations in terms of economic growth in Barstow, the pace of activity has picked up markedly at the outset of 2016 as several projects that were anticipated to be initiated or completed last year have become untracked.

Commercial Development Outlook

The long-awaited Montara Place shopping center, anchored by a new Super WalMart store, broke ground late in 2015 and project completion is now expected to occur in 2017. Recruitment of retailers for the eight out pads has begun. The city’s inventory of existing available retail space continues to be absorbed, as Marshall’s joins Harbor Freight in the former K-mart space and smaller retail spaces continue to find lessees.… Read the full article

City Updates General

Hesperia City Update-Spring 2016

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Hesperia logo

Quite Simply, Hesperia Works For Business

By Lisa K. LaMere

Economic Development Management Analyst

The City of Hesperia is a pro-business community in Southern California eager to welcome prospective developers, industrialists, retailers and new business owners. Hesperia will assign a team of professionals as strategic partners, making your transition here expedient, affordable, productive and profitable. It is no wonder that national brand retailers choose Hesperia as their first location in the High Desert.

Hesperia is located along both the I-15 and SR-395 highways in the expanding High Desert region of Southern California. With 17 miles of freeway frontage, Hesperia offers easy access to 431,000 High Desert residents and traffic counts on I-15 in excess of 200,000 cars per day.

With strong economic indicators in its favor and having developed a diverse toolkit of business friendly programs and strategies, the economic development team for the city of Hesperia is primed for prosperity.… Read the full article

City Updates General

Victorville City Update-Spring 2016

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City of Victorville

City of Victorville Gaining Momentum and Improving in Key Areas

By Doug Robertson

Victorville City Manager

Each year the Vic­torville City Council prepares an annual report to the community in the form of our State of the City presen­tation. Our Council Members presented this year’s State of the City at the Victor Valley Chamber of Com­merce’s Valley Morning Insight, Feb. 3.

All indicators show that we are gain­ing momentum and improving in key areas. Specifically, sales tax revenue has increased, several road improve­ment and development projects are complete, new business-license and housing-permit requests are up, bur­glaries are down, and clean up ef­forts have left the city cleaner.

We had a good year, and we are looking forward to an even better 2016.… Read the full article

City Updates General

City of Adelanto Update Progress by Design-Spring 2015

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By Mike Borja
Senior Management Analyst
City of Adelanto, Development Services

For 2015, new and exciting development activities in Adelanto are moving forward as planned. The city con­tinues to be focused on putting an end to its sales tax leakage to its neighboring cit­ies, which is the highest leakage in the region. To help do that, continuous in­frastructure improvements, either com­pleted or soon to begin, place Adelanto one step closer to laying out the neces­sary foundation from where the city needs to grow from.

As new development increases, the city’s major roadways are crucial to its future growth. US Highway 395, Adelanto’s major corridor, has become an inter-regional thoroughfare with increasing demand. Adelanto sees the economic vitality for retail and commercial devel­opment with endless opportunities.… Read the full article

City Updates General

Town of Apple Valley Update-Spring 2015

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By Orlando Acevedo
Economic Development Manager

Yucca Loma Bridge began construction in January 2014 and is expected to be completed by September 2015. The $37 million project will alleviate traffic congestion along east/west regional arterials, including Bear Valley Road, and allow residents to travel to and from Apple Valley, Victorville and Spring Valley Lake with more ease.

The Bridge will benefit bicyclists and pedestrians, as it features a Class II bikeway and barrier-protected sidewalks along the north side of the bridge.

“The bridge construction is on schedule and under budget,” said Brad Miller, Town Engineer.

Yucca Loma Bridge will also pave the way for development of The Fountains at Quail Ridge, a planned 33-acre mixed-use commercial center at the northeast corner of Yucca Loma and Apple Valley Roads.… Read the full article

City Updates General

City of Barstow Update-Spring 2015

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By Gaither Loewenstein
Economic Development and Planning Manager

After spending much of 2014 completing the city’s long-range planning process, including approval of the 2015-2020 General Plan Revision and Master Environmental Impact Report, Barstow is anticipating a significant increase in economic development activity in 2015. Several key macroeconomic trends augur well for Barstow’s development in the current year. At the national level, with overall job increases exceeding 250,000 for four straight months and GDP having increased by over 2.5 percent in four of the last five quarters, it is clear that the United States economic recovery is well underway. Economic growth in Barstow has traditionally lagged the national economy by roughly two years; based on this indicator, 2015/16 promises to be an optimal time period for local economic expansion.… Read the full article

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