Category Archives: City Updates

City Updates General

For Adelanto – The Metamorphosis Continues – City Update

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City of Adelanto

By Michael Stevens

Communications Consultant, City of Adelanto

The City of Adelanto is pleased to be a part of the 56th Edition of the High Des­ert Report. In the last issue, I talked about “Resiliency, the ability to overcome challenges of all kinds–and bounce back stronger, wiser…you don’t have to look any further than the City of Adelanto to see how it works.” I also mentioned how Adelanto “has experienced a meta­morphosis since the great recession of 2008, starting with the election of three new Councilmembers in 2014.”

The metamorphosis is continuing, and just as Reno, Nevada, is often referred to as “The Biggest Little City in the World,” Adelanto is also becoming the “Biggest Little City in the in the State of California!”

Consistent with the city’s slogan, the “City with Unlimited Possibilities” and supported by a staunch pro-business, pro-development City Council, devel­opers and builders alike are discovering the untapped potential for growth and development in the city. What was once barren land is now being transformed by job-creating, tax-revenue-building projects at various locations around the city. Mayor Richard Kerr indicates that the city is expected to have 11 ground­breaking ceremonies in 2017 and well into 2018. That is progress the city has not experienced in over 20-years in such a short period of time.

The following projects are currently underway or soon to begin:

Clark Pacific—a state-of-the-art concrete manufacturing plant on 110 acres, slated to replace facilities in Fontana and Irwindale and bring as many as 500 jobs to the city. The plant, a two-phase project, is scheduled to open this year, will produce precast concrete structural products for parking structures, retail stores, auto dealerships and others. Clark Pacific is currently 35

building the new football stadium for the Los Angeles Rams in Inglewood.

Industrial Integrity Solution—the largest industrial park in the city’s his­tory, 630,000-square-foot HDO Indus­trial Park will consist of 21 buildings (at 30K each) for cultivating, manufac­turing, distributing and testing medical marijuana. It is expected to create 550 permanent jobs and generate more than $2 million in annual tax revenues.

Largest cultivation project currently un­der construction in CA

AirCore Kitchen Cookwear—a manu­facturing facility. The plant is relocating from China to Adelanto and will build a 100,000-square-foot facility.

“Rancho Plaza” at 395—an 18-acre development just north of Adelanto Sta­dium at the vacant northeast corner of Highway 395 and Rancho Road. The project covers just under 200,000 square feet and will include a gas station, 60-room three-story motel, drive-through restaurants, office and retail facilities and a car wash.

Shell Station—the 4,900-square-foot station, large when compared to the av­erage 1,700-4,000 square foot station—will become just the third gas station in the city and is strategically located at the northwest corner of Highway 18 and Bellflower Road. The combination gas station and convenience store is ex­pected to hire at least 11 employees for its 24-hour operation.

Frontier Homes—is building 65 homes on 10 acres in the city off Highway 395 & Cactus;

Projects expected to close after publica­tion of this edition of the High Desert Report:

  • Medical Corridor consisting of a Vocational School/Retail/Commer­cial project on approximately a 22-acre property adjacent to City Hall;
  • Hotel/Commercial/Retail/Indus­trial Development An ap­proximately a 27-combined-acre project adjacent to the Adelanto Baseball Stadium and the Budweiser Distribution Center;
  • Hotel and other commercial and re­tail development on approximately 19 acres at the intersection of Rancho Road and Highway 395;
  • The City Council voted unanimously to approve an 18-acre development just north of Adelanto Stadium at the vacant northeast corner of Highway 395 and Rancho Road. Covering just under 200,000 square feet, the multi-tenant retail center—known as “Ran­cho Plaza” at 395—will see the de­veloper subdividing the current four parcels into 10 in order to build a gas station, 60-room three-story motel, drive-through restaurants, office and retail facilities and a car wash.
  • ARCO Gas Station at the intersec­tion of AirExpress Way and Hwy-395. Poker Card Club Former loca­tion.

The metamorphosis within the City of Adelanto isn’t limited to commercial and residential development. The city is transforming in other ways as well.

Some believed the departure of the High Mavericks baseball team last fall would see the baseball stadium moth­balled. But the City Council signed a unique one-year agreement—including three, one-year options—with the 28th District Agricultural Association (San Bernardino County Fair) to have the As­sociation reach out to promoters, market events and negotiate contracts on behalf of Adelanto. This includes management and operations of Adelanto Stadium.

Under the agreement Adelanto will re­ceive 30% of all revenues generated by events held within the City of Adelanto, and High Desert residents will continue to have excellent venues for a variety of exciting events.

One major success of the partnership was securing the semi-professional baseball team, the High Desert Yardbirds of Pe­cos League, to play a 64-game schedule. Half the games will be played at what is now known as Adelanto Stadium. Other prominent events scheduled at the sta­dium include the phenomenally popular Adelanto Grand Prix, Adelanto Rodeo, concerts, Mud-Run and a host of other activities never before held at the sta­dium.

Adelanto is also home of the High Des­ert’s fourth dog park, located adjacent to City Hall at Richardson Park. Pryke Dog Park is named after the late pub­lisher Raymond Pryke, whose Founda­tion contributed $25,000 towards the project.

To discover opportunities that exist for development in Adelanto and to become a part of a growing revolution, visit: or call (760) 246-2300 extension 3063.

City Updates General

Town of Apple Valley – City Update

Published by:

Town of Apple Valley

By Orlando Acevedo

Economic Development Manager

With a popula­tion of 80,350, and an economy driven by 4.2 mil­lion square feet of retail and office space, low vacancy rates, competi­tive lease rates and well-performing units, Apple Valley’s commercial re­tail market is strong. Apple Valley’s unemployment rate continues its strong downward decline to a seven-year low of 6.9% in year 2015. The last monthly numbers reported are for December 2016 at 5.4%.

Mal Riley, developer of the highly successful Jess Ranch Marketplace II and III, has returned to Apple Val­ley to design and develop the Quail Ridge Plaza (formerly known as The Fountains at Quail Ridge) at the NEC of Apple Valley Road and Yucca Loma Road. Riley has al­ready assembled a remarkable de­velopment team, including the DLR Group and, in a rare move signifying the intensity of the project, is bring­ing in two of the largest commercial brokerage firms, Jones Lang La­Salle and CBRE, to assist in leasing. Located near the strongest median income demographics in the region, the project will be designed as a mixed-use concept, including retail, restaurants, office, townhomes (or multi-family) and senior living. The team is expected to unveil the project at the ICSC RECon retail conference in Las Vegas in May.

The Apple Valley Town Council re­cently took action that clears the way for development of a 1.35 million-square-foot Big Lots Distribution Center, located in the North Apple Valley Industrial Specific Plan. The $115 million-dollar project will bring 400 to 500 jobs to the area, expand infrastructure, and affirm Apple Val­ley’s position as a cost competitive alternative to the Inland Empire in­dustrial market.

In mid-2016 the Apple Valley Plan­ning Commission approved Apple Valley Gateway Center, a 10-acre, 80,480 square foot commercial proj­ect at the northeast corner of Inter­state 15 and Dale Evans Parkway. Belco Development, of Murrieta, is proposing to construct a hotel, retail shops and restaurants. Hotel and ten­ant interest is now being accepted.

Apple Valley is on pace to see a 10-year high in housing starts as Pulte Homes begins their fourth phase at Sun City and other infill projects get off the ground. Median home values continue year-over-year growth to $245,000, the highest in the region, at an average price per square foot of $126, with expected growth into the next year.

Yucca Loma Bridge will open to the public with a ribbon cutting on May 19, three years after breaking ground on this $37 million capital improvement project. The project opens up a critical east-west corridor into and from Apple Valley. Now open is the Mojave Riverwalk, a 2.75 mile multi-use trail adjacent to Jess Ranch Marketplace from Bear Valley Road to the town’s southern boundary. The project includes a 12-foot wide concrete path and 12 36

concrete benches. Plans are under­way for more multi-use trails that will link this segment of the Mojave Riverwalk across Bear Valley Road to the Yucca Loma Bridge and con­tinue into Victorville, traversing past several major commercial centers in Apple Valley.

Other recent store openings include Rebel Oil Co., Dickey’s Barbecue Pit, 99 Cents Only Store, The Gal­ley Fish Tacos, CrossFit One So­ciety, Samaritan Animal Hospital, 3G Tacos at Apple Valley Airport, DeeDee’s Hobby Emporium at His­toric Apple Valley Inn, Bear Valley Rock n Wood, Nancy’s Clayworks, Rusty Bull Roadhouse, and more.

For more information contact Or­lando Acevedo, Assistant Director, Economic Development and Hous­ing, at 760.240.7915 or via email at, or visit

City Updates General

Barstow City Update

Published by:

California Barstow logo

By Gaither Lowenstein

Economic Development and Planning Manager

The economic recovery is in full swing in Barstow, with several new commercial enterprises opening their doors in 2016 and numerous additional retail stores, hotels and service establishments pre­paring to break ground or open in 2017. Optimism surrounding current econom­ic conditions and proactive steps being taken by the Barstow City Council have led to a significant increase in interest on the part of prospective developers in residential and industrial opportunities in the city.

Among the businesses celebrating openings in Barstow in 2016 were Oggi’s Pizza and Brewhouse, Asian Food Court, Marshall’s and Choice Medical Group. 2017 is expected to witness the opening of a 66-room Best Western Plus hotel that is currently under construction; a 103-room Home2Suites hotel, for which plans have been approved and groundbreaking is expected in mid-year; retailer Fallas, which will join Marshall’s and Harbor Freight in filling out the former K-Mart retail space; and a new Super Walmart, which will replace and double the size of the city’s existing Walmart store while making eight new retail pads available for future development. The city’s historic Route 66 corridor has begun to experience a renaissance, with Tractor Supply Company set to occupy the former Barstow Motorcycles shop with a 32,000 square-foot showroom space on the West end of Main Street and Borrego Medical Group currently renovating the former Revolutions Bowling Alley for use as medical offices. In the Downtown Business and Cultural District, Roy’s restaurant is planning to reopen, and throughout the Route 66 Business Corridor the city is erecting eight monument signs honoring Route 66, with each sign featuring a different classic automobile.

With regard to industrial development, inquiries, site visits and discussions have markedly increased in recent months, with several prospective industrial land uses approaching the project proposal stage. There are grounds for optimism that one or more major industrial devel­opment projects in Barstow will be an­nounced at some point in 2017.

The city’s long dormant residential mar­ket has begun to show signs of resur­gence, thanks in no small part to a joint initiative of the Barstow City Council and the Barstow Unified School District Board of Trustees whereby residential development impact fees have been temporarily reduced by 50% through December 31, 2017. This initiative, which reduced residential building costs by $5,000-9,000 per unit, depending upon square footage, has contributed to the city’s first residential building per­mit issuances since 2013 while jump-starting discussions of subdivision-scale residential development projects among landowners and prospective builders.

Overall, the City of Barstow is expect­ing 2017 to be among the strongest years in recent memory for commercial, resi­dential and industrial development. The resurgent economy, combined with the city’s low land costs, favorable location and builder-friendly local government, present outstanding opportunities for development in 2017 and beyond.

City Updates General

Hesperia City Update-Quite Simply, Hesperia Works for Business

Published by:

Hesperia logo

By Lisa LaMere

Economic Development Management Analyst

Six months into the current fiscal year the number of single family residential (SFR) permits issued in Hesperia con­tinues its upward trend, having shown a 155% increase since 2013-14. This was achieved in part with 72 permits issued for 200 planned duplexes at the northwest corner of Main and Mesa Linda Street.

Grading of the 50-acre West Main Vil­las duplex project at Mesa Linda and Main Street has begun. The duplexes, located between Interstate 15 and U.S. Highway 395, are well-sited for the 83,000 High Desert residents who commute down the hill for work each day. The one- and two-story duplexes contain vaulted ceilings in two eleva­tions each, and both have attached two-car garages. There will be 172 of the single-story, 1,074 SF, two-bed­room versions available, and only 28 of the two-story 1,330-square-foot op­tions with three bedrooms. West Main Villas is complete with a clubhouse, pool and spa, children’s playground and a sand volleyball court.

On the multi-family front, Eagle Real Estate Group’s 96 low- and medium-income senior apartments are well underway. Leasing activity is brisk in this gated 55+ community, and al­ready plans for another 96 apartments have been submitted for Phase II. A grand opening ceremony for Phase I is scheduled for August 30, where en­tertainment will be provided by the swing band, Phat Cat Swinger.

Retail development in Hesperia con­tinues without pause, and more than 100,000 SF is currently planned or un­der construction. In Lewis Retail Cen­ter’s Phase I of High Desert Gateway at Main and Interstate 15, a 7,500 SF Famous Footwear is opening in April, and an 18,000 SF Planet Fitness is expected to open this May. M&M Jewelers, Leslie Pool Supply and America’s Best Eye Glasses will join them for sum­mer 2017 open­ings. Lewis also has broken ground on the first 16,000 SF of Phase II at Main and Cataba Av­enue, where residents will soon enjoy Starbucks, Jimmy John’s Gourmet Sandwiches, and Fatburger.

A new grocery-anchored center from Rich Development at the NEC of Main Street and Escondido Avenue will fea­ture a 20,446 SF Aldi grocery store, as well as a 10,000 SF Dollar Tree. The center will include a multi-tenant building, Les Schwab Tire Center and Wendy’s. Hesperia is Aldi’s choice for its first location in the High Des­ert. Their closest stores are current­ly in Fontana and San Bernardino.

Aemerge RedPak, a cutting edge technology com­pany that manu­factures energy and beneficial car­bon co-products from medical waste, is building their first west coast plant in Hesperia. Red­Pak safely treats medical waste in a manner that utilizes the waste as a me­dium to produce power and produces recycled treated metals. RedPak is the only facility in California permitted to treat all types of medical waste as regulated by the CA Department of Public Health (CDPH).

The City of Hesperia is pleased to an­nounce funding availability for the First Time Homebuyer (FTHB) Pro­gram. The FTHB Program is funded from the city’s annual allocation of Community Development Block Grant (CDBG) funds. The City of Hesperia receives an allocation of CDBG funds from the U.S. Department of Housing and Urban Development.

Commercial, industrial, and office properties abound throughout Hes­peria, and this pro-development, cus­tomer service-oriented city is serious about bringing your business to Hes­peria! To see how Hesperia can work for you, visit or contact the Economic De­velopment Department by email at

City Updates General

Victorville City Update – A Year of Growth in Victorville

Published by:

City of Victorville

By Doug Robertson

Victorville City Manager

Victorville is the center of growth in the High Desert. In 2016 our popula­tion grew to nearly 140,000 residents; and Victorville con­tinues to attract major retailers, manu­facturers and industrial development.

Last year BJ’s Brewhouse and Res­taurant opened to great excitement on Amargosa Road, adjacent to I-15. In its opening week, our BJ’s recorded sales of $184,000 – the best opening week sales for BJ’s new prototype. BJ’s became the 14th restaurant in Victorville’s “Restaurant Row.”

Restaurant Row has become a destina­tion in our region. And with visibility to more than 98,000 cars traveling the I-15 daily, this dining destination has become a highly profitable investment for retail developers.

Just one year after BJ’s grand opening, we were pleased to learn that another nationally-recognized restaurant plans to locate in Victorville. Cracker Bar­rel Old Country Store submitted plans to build and operate its first California location in Victorville.

Cracker Barrel will be located on 1.31 acres just south of BJ’s Brewhouse and Restaurant. The building space will encompass 9,550 square feet, with 1,284 square feet under a covered porch.

Cracker Barrel is part of a larger ex­pansion on Restaurant Row being developed by Vantage One Real Es­tate. Plans call for the development of an 11,350-square-foot, multi-tenant building with a drive-thru, as well as one or two free-standing buildings we expect to be used for restaurants. Starbucks, Nekter Juice, Which Wich Sandwiches, Pieology, Ono Hawaiian BBQ, Cafe Rio, and The Habit Burger are expected to be part of this broader development.

Additional retail space was developed throughout several locations in Victor­ville. At Desert Plazas, located along Interstate 15 at the Roy Rogers exit, Krispy Kreme Doughnuts opened in late 2016, creating 74 jobs. Desert Pla­zas is planned for ultimate build-out of 800,000 square feet anchored by Home Depot. The Plazas welcomed a new WaBa Grill and Dickey’s Bar­beque Pit in 2015 to existing tenants such as In-N-Out Burger, Papa John’s Pizza, Winco Foods and Wells Fargo.

In the specialty retail arena, RAM Truck Center is the newest dealer­ship, currently under construction at the AutoPark at Valley Center. The 7,261-square-foot facility sits on ap­proximately 2.66 acres. The dealer­ship will offer heavy duty RAM trucks such as the 1500, 2500 and 3500 mod­els. The brand has been named Motor Trend Magazine’s truck of the year five times.

Additionally, Valley-Hi Toyota is undergoing a major renovation and expansion to its existing dealership. Scheduled for completion in 2017, the new facility will feature an amazing 47,643 square feet of building space. In 2016 we also saw the desert Alfa Romeo franchise added as a co-brand to the existing desert FIAT dealer­ship.

In addition to commercial growth, in­dustrial development has been strong at Victorville’s Southern California Logistics Airport (SCLA). Arden Companies, America’s leading manu­facturer and marketer of outdoor cush­ions and décor, moved its west coast operations from Rancho Cucamonga to Victorville last year.

Arden leased half of a 440,000-square-foot manufacturing facility constructed by our master develop­ment partner, Stirling Capital Invest­ments. This facility at SCLA was met with such demand that it was leased before construction was complete. Current SCLA tenant Newell Rubber­maid leased the other half of the space to expand its operation.

Growth at SCLA will continue. Stirling recently announced con­struction of Distribution Center 18, a 370,000-square-foot industrial facility that will be utilized by another SCLA tenant, Plastipak, for an expansion.

Victorville is among the most cost-effective locations in California to do business. Businesses are choosing Victorville because of the investments we have made in our public infra­structure, our close proximity to major transportation routes, our skilled labor force, and our commitment to promot­ing a business-friendly environment.

We are one of the few locations in Southern California that offers af­fordable land and industrial space available for immediate development. With SCLA we also offer businesses a global reach with our Foreign Trade Zone and U.S. Customs Port of Entry. In fact, you might be surprised learn that 60% of all goods moving into and out of Southern California travel through Victorville.

2016 was a promising year for Vic­torville, and we expect this growth to continue in 2017. Look for more an­nouncements in the near future.

For more information about devel­opment opportunities in the City of Victorville, visit our website at or contact our Eco­nomic Development Division at (760) 955-5032.

City Updates General

Adelanto City Update-Spring 2016

Published by:

City of Adelanto

Adelanto-Resiliency in Progress!

By Michael Stevens

Communications Consultant; City of Adelanto

Resiliency, the ability to overcome challenges of all kinds–and bounce back stronger, wiser…you don’t have to look any further than the City of Adelanto to see how it works.

Whatever opinion you might have about Adelanto, good or bad, suspend your con­clusion until after you’ve read this article. Adelanto, the third oldest of the five mu­nicipalities that comprise the High Desert region of northern San Bernardino County, has been known as the “City with Unlimited Possibilities.”

Even though the designation “City with Un­limited Possibilities” remains true, the city now prefers the slogan “Progress by De­sign.” I’ll describe how later.

For the past 46 years, the City of Adelanto has continued to attract businesses and resi­dents due to its prime location in the High Desert. Strategically located within 90 miles of Los Angeles, the city boasts five Indus­trial Parks, including one of the largest areas of industrial land available for development in the High Desert with 11.41 square miles of land zoned for industrial and business zoning, ample vacant land in its 52 square miles, and a pro-business City Council. Ad­elanto is well positioned to accommodate future growth and development.

How has the City Progressed?

Adelanto has experienced a metamorphosis since the great recession of 2008, starting with the election of three new councilmem­bers in 2014 and the appointment of a new city manager in 2016. But more important­ly, the progress didn’t end there. Not para­lyzed by fear of being condemned, ridiculed or criticized, the City Council demonstrated bold, courageous leadership and made sev­eral tough decisions to keep the city from the verge of bankruptcy.

Although the city still faces fiscal challeng­es due to the recession, decisions made that are helping to put the city on stable financial footing include:

  • staff reductions and consolidation of staffing services that resulted in approxi­mately $365,000 in salary savings plus ben­efits;
  • passed an Ordinance and Resolution that will bring prison participation rate rev­enues from approximately $177,938 per year up to $963,600 per year or an increase of $785,662 annually; these measures will also provide one additional police officer (a second when a new facility has been com­pleted);
  • using reserves created by the sale of the Community Correctional Facility to pay for General Fund Budget Deficits.

At only three-quarters of the way through the $13 million dollar fiscal year budget, revenues from permits and fees are up over budget projections by approximately $670,000; these increases are used for Code Enforcement cost recoveries, residential in­spection fees, and permits, licenses and fees related to the new Indoor Agriculture busi­ness to the city. One hundred, thirty-eight business licenses were issued between Janu­ary and March 2016.

City staff and consultants continue to work aggressively to locate other cost savings programs, grants and revenue sources with­out reducing city services.

A Comprehensive Strategy to Keep the City Solvent

As part of an overall strategy that involves aggressive economic development to ad­dress the city’s fiscal challenges, one deci­sion the Council made—that’s generated the most notoriety—was to allow for medical marijuana cultivation.

The City Council thoroughly weighed the pros and cons of allowing marijuana cul­tivation, and chose to move forward only after careful and deliberate consideration, discussions and debate, believing that the positives outweighed the negatives and that steps would be taken to mitigate any poten­tial negative consequences.

The brainchild of Council Member John Woodard, the ultimate financial impact of allowing marijuana cultivation is unknown at this time but is anticipated to create a fi­nancial benefit for the city. At a minimum each applicant (there have been 29 to date) will:

(1) Pay a $7,000 application fee for a per­mit to do business in the city;

(2) Pay a yet-to-be-determined impact fee to mitigate impacts to fire, police and gov­ernmental oversight (this fee will be based on the size of canopy area for each facility);

(3) Pay a $2,735 Conditional Use Permit ap­plication fee to allow the Planning Com­mission to impose conditions that protect both citizens and cultivators;

(4) Construct facilities to accommodate new businesses, thereby creating temporary construction employment along with pur­chases of supplies and building materials in Adelanto and throughout the High Desert;

(5) Create jobs in manufacturing, mainte­nance, marketing, sales, distribution, trans­portation (whose employees will spend and support not only the Adelanto economy but also the High Desert);

(6) 50 percent of the jobs created must tar­get Adelanto residents (assuming they meet or exceed minimum qualifications);

(7) Likely purchase products, supplies and services to be used to support the business in Adelanto or other High Desert communi­ties;

(8) Hire local security personnel who will protect the businesses around the clock and reduce calls for service for Adelanto’s Po­lice;

(9) Pay taxes already required by the IRS, Franchise Tax Board and Board of Equal­ization.

A proposed Fiscal Mitigation Impact Fee (which will turn into a tax in November if the ballot measure passes) would be used to improve: police, fire, street, park, and gov­ernments services, resulting in better servic­es for our residents.

Progress by Design—Commercial Development Continues

Several projects progressing through the de­velopment process that will help the city’s fiscal status include:

  1. Rancho Road Commercial Center —NEC (Northeast Corner) Rancho and HWY 395; Multi-Tenant Retail Center with gas station, convenience store, car wash, supermarket, hotel, restaurants, office and retail facilities all totaling 199,050 square feet of floor area on 17.98 acres.
  2. LCS Holdings, LLC—NEC of Violet Road and Emerald Road; The construction and operation of a 3,200 bed prison on 125 acres.
  3. St. Mary’s Properties—SWC (Southwest Corner) of HWY 395 & Cactus Road;16 Pump gas station, 3,500 SF restaurant, 7,400 SF retail building, 2,500 SF fast food, 5,000 SF convenient store and car wash, and an 18,191 SF medical office building on 4 acres.
  4. Lewis Retail Centers—SWC of Highway 395 and Mojave Drive: Development of a 35.35-acre retail shopping center to includeTarget, large retailers, restaurants, and a bank on 35 acres.
  5. BergerABAM for GEO Group—NEC Koala and Holly: The construction and op­eration of a 247,425 sq. ft, 1,050 bed cor­rectional facility on 22.16 acres.
  6. Clark Pacific, Inc—Holly Road between Beaver Road and Koala Road-precast con­crete fabrication plant on 80 acres.

Infrastructure Improvements will En­hance Commercial Corridor

U.S. Highway 395, a major arterial for com­merce throughout California, bisects the city and will undergo a major expansion between Palmdale Road and Chamberlaine Way starting in 2017 that will expand to four or five lanes to enhance the commercial and retail corridor of the city.

State Highway 18, which connects Adelanto to Los Angeles County and ultimately, the ports of Los Angeles and Long Beach, will be widened into a divided highway from Highway 395 to the Los Angeles County line. Construction will also include a four foot media, shoulders widened to eight feet ,and the addition of new centerlines and rumble strips.

The much anticipated E-220, known as the High Desert Corridor, will be a six-lane freeway and High Speed Rail connecting Palmdale and the Victor Valley. It is cur­rently under environmental review and will have a dramatic impact on Adelanto once completed.

Housing growth, though not substantial, has continued to climb the last five years, increasing from 9,261 new units in 2014 to 9,342 in 2015, a 23% increase with suffi­cient units for start-up, established, or retire­ment families. Along with the slight hous­ing growth, population has increased as well from 32,476 in 2014 to 33,084 in 2015, a 1.8% jump where residents have discovered and come to appreciate the clear skies, open spaces and family-friendly environment.

Adelanto and its City Council will continue to live up to its obligation to be good stew­ards of taxpayer dollars AND ensure that the city remains solvent to serve its residents and businesses. No one believes the chal­lenge will be easy, but judging by the results of the past few years, it should be easy to conclude that Adelanto is one resilient city!

City Updates General

Town of Apple Valley City Update-Spring 2016

Published by:

Town of Apple Valley

By Orlando Acevedo

Economic Development Manager

The County Board of Supervisors re­cently approved a 249-acre project to be rezoned from agricultural to residential within the town’s sphere of influence. The Lewis Operat­ing Company’s Deep Creek Project extends from Deep Creek Road to Mockingbird Road and is divided by Ocotillo Way.

This project will require improve­ments along these three roadways, as well as Rock Springs Road, to help mitigate traffic and the risk of wash­out. Construction for Rock Springs Road improvements is set to begin in 2018.

The long awaited Yucca Loma Bridge nearing completion

The long awaited Yucca Loma Bridge nearing completion

The Yucca Loma Bridge is expected to be completed by the end of April 2016; however, there is one more step prior to opening it to traffic. The Council recently awarded a contract for major improvements to Yucca Loma Road, including widening, bike lanes and major storm drain in­frastructure from Apple Valley Road to the bridge, as well as traffic signals at the Fire Station and Havasu Road. The bridge will open at the complecomple­tion of this phase, around September 2017. The bids came in at $8.6 mil­lion, nearly $4 million less than the original estimate, according Brad Miller, Town Engineer.

The $37-million-dollar Yucca Loma Bridge project alleviates conges­tion along east/west regional arte­rials, including Bear Valley Road, and allows residents to travel to and from Apple Valley, Victorville and Spring Valley Lake with more ease. This phase of the corridor will con­nect to Ridgecrest Road and includes bikeways and barrier-protected side­walks across the bridge. The proj­ect will also pave the way for The Fountains at Quail Ridge, a 346,500 square foot mixed-use commercial center at the north­east corner of Yucca Loma Road and Ap­ple Valley Road.

The Victor Valley Wastewater Rec­lamation Author­ity is constructing a sub-regional water reclamation plant at Brewster Park. More than 20 years in the making, this water reclamation plant will produce a mil­lion gallons a day of non-potable, recycled water that can be used to keep Apple Valley’s parks and golf course green. The plant is expected to be completed by mid-2017.

After a lengthy and competitive site selection process, Apple Valley suc­cessfully attracted a major indus­trial project, a 1.35 million square foot distribution center, to the North Apple Valley Industrial Specific Plan. 32

In June 2015 the Town Council approved an Owner Participation Agreement to invest $1.2 million dollars into the construction of off-site regional street improvements. The distribution center will occupy 106 acres near Navajo Road and La Fayette Street, north of Apple Valley Airport. The $115 million project will bring 400 to 500 permanent jobs to the community and is expected to break ground this year, with another 300 construction jobs estimated during the 18-month build. This distri­bution center is expected to open in 2017.

The town is pleased to announce the Small Business Loan Program (SBLP), a business development tool designed to help eligible busi­nesses fund employee training and/or finance the purchase of new equipment or assets. The program is funded by federal grant dollars to help companies grow local jobs and increase production in targeted sectors, including manufacturing, assembly, and startups. The town will partner with AmPac Tri-State CDC to administer the program. For more information on the program, please contact Orlando Acevedo, Economic Development Manager, at 760.240.7915 or by email at

City Updates General

Barstow City Update-Spring 2016

Published by:

California Barstow logo

By Gaither Loewenstein

Economic Development and Planning Manager

Although 2015 fell somewhat short of the city’s expectations in terms of economic growth in Barstow, the pace of activity has picked up markedly at the outset of 2016 as several projects that were anticipated to be initiated or completed last year have become untracked.

Commercial Development Outlook

The long-awaited Montara Place shopping center, anchored by a new Super WalMart store, broke ground late in 2015 and project completion is now expected to occur in 2017. Recruitment of retailers for the eight out pads has begun. The city’s inventory of existing available retail space continues to be absorbed, as Marshall’s joins Harbor Freight in the former K-mart space and smaller retail spaces continue to find lessees.

After improving dramatically for several quarters, the city’s hotel occupancy rate has leveled off in the high 80s, still sufficient to draw interest from several national hotel chains. Plans for a new Best Western Plus are in the final stages of review and Home2Suites, a Hilton product, is expected to submit building plans in late March.

In the same vicinity, taxable restaurant sales have fallen somewhat from their 2015 growth rate of 8.5% in large part due to lower fuel prices nationwide. The restaurant market in the Lenwood Road area remains robust, with a 4,500 square foot Asian Food Court currently under construction and expected to open in summer 2016, and two more nationally known restaurant brands coming to the area, in addition to regional powerhouse Oggi’s Pizza, which has slated a late-spring 2016 opening.

On Main Street, Choice Medical Group is in the final stages of its new 17,000 square foot medical office facility, Foster Freeze is currently undergoing an expansion, and several existing businesses have proposed plans for expansion and/or facelifts. The city is preparing a Specific Plan for the Downtown Business and Cultural District that will be completed in early summer. Implementation of elements of the Specific Plan will commence immediately and is expected to draw additional visitors to the area, sparking downtown revitalization.

Elsewhere, continuing progress is being made in acquiring lands within the Spanish Trail Specific Plan area (located at I-15 and L Street) from the State Lands Commission and the Bureau of Land Management. Acquisition is anticipated to be finalized in the first half of 2016, and once the site has been assembled under a common ownership recruitment of national retailers and lifestyle purveyors, it is expected to begin in earnest.

Industrial Development Outlook

The Barstow General Plan identifies a number of sites suitable for industrial development, several of which are likely to experience construction activity within the plan’s 2015-2020 time horizon. Although the proposed aluminum processing facility that was previously submitted for city review did not come to fruition, the city has continued to invest in infrastructure expansion, making the Barstow Industrial Park more readily suitable for development, and prospective tenants continue to express interest in this location. Grading is nearing completion on the 60-acre Crossroads Route 66 Indus­trial Park, located on West Main Street near the onramp to State Route 58. Once completed, this site will be a promising location for logistics enterprises and has already begun to draw interest from prospective tenants.

Residential Development Outlook

Housing development in Barstow has yet to recover from the Great Recession. Although a robust potential market for new home sales exists in the city, as evidenced by its 1.2:1 ratio of jobs-to-housing, the absence of comparable new home sales has proved an impediment to the financing of new home development. Recognition of the need to jump-start the housing market has prompted the City Council and local school district to collaborate on a strategy for short-term reductions in impact fees in an effort to spur residential development. Additionally, city planning staff has compiled an inventory of existing available infill property in proximity to local utilities and infrastructure. The city remains optimistic that these efforts will help bring the long moribund Barstow housing market to life in 2016.

Infrastructure Update

By the end of 2016 Barstow will be nearing completion of its ambitious capital improvement plans, resulting in reconstruction or resurfacing of the majority of local roadways, modernization of the city’s wastewater treatment plant, circulation network improvements in the vicinity of I-15 and Lenwood Road, and construction of the $ 31.7 million Len­wood Road Grade Separation Project. The $ 71 million reconstruction of the First Street Bridge is in the final planning stages with construction scheduled to be­gin in 2017.

Through its integrated efforts at long-range planning and infrastructure improvement, Barstow has positioned itself to capitalize on the next wave of economic growth as national, regional and local recovery from the Great Recession continues. Though arriving later than anticipated, the momentum has continued to slowly build in the early months of 2016.

City Updates General

Hesperia City Update-Spring 2016

Published by:

Hesperia logo

Quite Simply, Hesperia Works For Business

By Lisa K. LaMere

Economic Development Management Analyst

The City of Hesperia is a pro-business community in Southern California eager to welcome prospective developers, industrialists, retailers and new business owners. Hesperia will assign a team of professionals as strategic partners, making your transition here expedient, affordable, productive and profitable. It is no wonder that national brand retailers choose Hesperia as their first location in the High Desert.

Hesperia is located along both the I-15 and SR-395 highways in the expanding High Desert region of Southern California. With 17 miles of freeway frontage, Hesperia offers easy access to 431,000 High Desert residents and traffic counts on I-15 in excess of 200,000 cars per day.

With strong economic indicators in its favor and having developed a diverse toolkit of business friendly programs and strategies, the economic development team for the city of Hesperia is primed for prosperity.

Increasingly, retail businesses and restaurants are staking their claims in the flourishing City of Hesperia located in the Inland Empire. One of Hesperia’s top priorities is to bring attractive lifestyle options to its ever-growing base of residents with household incomes that average $65,774.

Even during the economic downturn of the recent past, Hesperia has demonstrated strong growth and astute planning, keeping its ribbon-cutting shears sharply honed. One reason is the impressive $1.4 billion retail potential in the I-15 and Main Street trade area of the city encompassing Lewis Retail Center’s High Desert Gateway, as well as the Marketplace on Main.

The High Desert Gateway, a two-phased 533,000 square foot community shopping center anchored by a 180,000 square foot Super Target, will soon break ground on Phase II. The Marketplace on Main, anchored by a 195,350 square foot Walmart Supercenter, has a second major of 180,000+ square feet available for development. Both of these centers contain some of the top-producing retailers and restaurants in the state.

Hesperia finished 2015 with 93,554 square feet of new, expansion and tenant improvement projects as tracked by the Economic Develop­ment Department. Six projects—Petco, Pacific Eye Institute, WaBa Grill, AM/PM, Hesperia Speedwash, and another first-in-the-region Habit Burger Grill—contributed $24.6 million in taxable sales to Hesperia’s economy, along with 137 jobs. Also included was a two-unit 9,985 square foot, multi-tenant office building on Walnut Street at Hesperia Road.

In 2016 development activity in the city began with stellar opening sales for the first-in-the-region Tractor Supply Co. (TSC), located west of Interstate 15 just past the High Desert Gateway on Main Street. With a grand opening in January less than five months after breaking ground, TSC reported initial sales for their 18,800-square-foot retail store exceeded company projections by 300%.

Joining Habit Burger Grill in The Marketplace on Main, anchored by the Walmart Supercenter, are Pie­ology Pizzeria, Yogurtland, Metro PCS, and Great Clips in the 14,000 square foot multi-tenant building along Main Street at Escondido. Pieology opened in early February 34

to rave reviews for custom pizzas and fresh salads; Yogurtland, an­other first for the region, celebrated their ribbon cutting in February as well. Look for future Hesperia busi­ness development in 2016, including Firehouse Subs, a national grocer, a national automotive repair franchise, and manufacturing and logistics companies.

Located in a robust market with high­ly desirable market characteristics, coupled with vast market intelligence to make their case to retailers, and a crack team to get them to opening, it is clear Hesperia works for business. “You won’t find any other City that works as closely or as openly with a developer as Hesperia’s Economic Development department. We work very hard to find tenants for our new shopping centers and we actively work on a daily basis with develop­ers. We get more work done quicker because of this relationship; we just go straight to the bottom line,” said Interim Economic Development Di­rector Rod Yahnke.

Commercial, industrial, and office properties abound throughout Hes­peria, and this pro-development, customer service-oriented City is se­rious about bringing your business to Hesperia! To see how Hesperia can work for you, contact the Economic Development Department by email at

City Updates General

Victorville City Update-Spring 2016

Published by:

City of Victorville

City of Victorville Gaining Momentum and Improving in Key Areas

By Doug Robertson

Victorville City Manager

Each year the Vic­torville City Council prepares an annual report to the community in the form of our State of the City presen­tation. Our Council Members presented this year’s State of the City at the Victor Valley Chamber of Com­merce’s Valley Morning Insight, Feb. 3.

All indicators show that we are gain­ing momentum and improving in key areas. Specifically, sales tax revenue has increased, several road improve­ment and development projects are complete, new business-license and housing-permit requests are up, bur­glaries are down, and clean up ef­forts have left the city cleaner.

We had a good year, and we are looking forward to an even better 2016. As Victorville Mayor Gloria Garcia commented during the State of the City, “The changes that are happening in our City speak well for today and for generations to come. We can all be proud to say, “I Am Victorville.”

Our Council chose the theme “I Am Victorville” for this year’s State of the City to showcase how our individual contributions make Victor­ville strong. We wanted to demonstrate that the character of a city is in the people who live and work here and that we build our community together. We shared stories of five people who are making Victor­ville better: La La Jones, the man­ager of Peoples Care; Jessica Oban from Friends of the Victorville City Library; Tim Watts, the owner of Victorville Motors; Michael Casa­nova, a City of Victorville heavy equipment operator and Air Force Reservist; and local Boy Scout Isaac Lehndorfer.

Isaac for example, saved our Veterans Day Commemoration when he volunteered to be a substitute bugle player; and Jessica is encouraging children to read during our library’s summer reading program. Each of these talented people is contributing individually to Victorville’s success, but their stories remind us that when we bond together, we build a stronger, healthier, more vibrant city in which to work, live and play.

Our State of the City also shows that Victorville continues to lead the region in growth and development. As Mayor Pro Tem Jim Cox reported, we saw the opening of many new businesses during 2015, including Holiday Inn, Desert Fiat, and Davita Mojave Sage Dialysis Clinic, as well as Michael’s, Dollar Tree, and Sta­ples in Dunia Plaza.

This growth continues in 2016. On Feb. 15, after much anticipation, BJ’s Restaurant and Brewery opened in a 7,525 square foot space on Amargo­sa Rd. creating 137 new jobs; while construction began on the Krispy Kreme location on Roy Rogers Dr. Krispy Kreme is expected to open sometime this summer, and generate 25 to 30 new jobs.

You can expect to see several more Victorville businesses in the coming year such as a two-story medical office building on Yuma Street, a 170-bed nursing facility on Winona and Eleventh; and a four-story Home-2-Suites by Hilton Hotel on Amargosa and La Mesa Roads near the Chuck E. Cheese’s restaurant.

Construction has also begun on a 444,000 square-foot industrial building on Lot 13B at our Southern California Logistics Airport. The new construction is being developed by Stirling Capital and has lease commitments from Arden Companies, a leading manufacturer of outdoor patio cushions and Newell Rubber­maid, a global leader in consumer products.

As we market Victorville to new business, our goals are growth and job creation. We are placing great emphasis on the Southern California Logistics Airport (SCLA), the former site of George Air Force Base that is being transformed into a 5,000-acre commercial aviation hub and industrial complex, which serves as the valley’s largest development project. SCLA is becoming a multi-disciplinary logistics hub chosen by nationally and internationally recognized companies in manufacturing, warehousing and aerospace services.

You might be surprised to learn that SCLA has the second-longest commercial runway in the U.S. so we can accommodate the largest of wide-body aircraft. SCLA’s location, land, municipal utilities and flight-favorable weather gives Victorville global appeal; and we are attracting large business from the country and the world.

Victorville offers a world of oppor­tunity, and our future is bright. To learn more about Victorville and development opportunities throughout our city, including SCLA, visit our website at or call 760.955.5032.

City Updates General

City of Adelanto Update Progress by Design-Spring 2015

Published by:

By Mike Borja
Senior Management Analyst
City of Adelanto, Development Services

For 2015, new and exciting development activities in Adelanto are moving forward as planned. The city con­tinues to be focused on putting an end to its sales tax leakage to its neighboring cit­ies, which is the highest leakage in the region. To help do that, continuous in­frastructure improvements, either com­pleted or soon to begin, place Adelanto one step closer to laying out the neces­sary foundation from where the city needs to grow from.

As new development increases, the city’s major roadways are crucial to its future growth. US Highway 395, Adelanto’s major corridor, has become an inter-regional thoroughfare with increasing demand. Adelanto sees the economic vitality for retail and commercial devel­opment with endless opportunities. San Bernardino Associated Governments, SANBAG, the agency that’s respon­sible for cooperative regional planning and furthering of efficient multi-modal transportation systems for the County of San Bernardino, approved a $483 mil­lion expansion project of Highway 395, of which approximately $53 million will be used in Adelanto to add an ad­ditional lane in both directions between Palmdale Road & Bartlett Road, helping to enhance areas along the highway for business attraction. Former Adelanto Mayor Cari Thomas, a dedicated advo­cate and former member of SANBAG for many years, was instrumental and credited with seeing this project come to the forefront. The project phase is expected to be completed for beneficial use in 2016.

Retailers have now cemented them­selves in Adelanto. Family Dollar, ranked 3rd amongst the top 10 retailers by store count in the nation, opened its doors for business and is producing well ahead of expectations. Dollar General, the nation’s largest small-box discount store and #1 ranked store count retailer, with more than 11,000 stores and 12 distribution centers in 40 states, is final­izing construction and is anticipating its doors to open in February/March 2015. Both stores rank among the largest re­tailers of top-quality brands made by America’s most-trusted manufacturers.

Adelanto understands its fiscal status and the importance of what develop­ment means in these economic times. Although recent statistics show that economic trends are on the rise, the city studies and researches every develop­ment project that it receives for its full potential, both short-term and long-term. Most recently, Adelanto City Council approved a development agreement to construct a new 125-acre prison with a 20-year contract to house overflow in­mates from L.A. County. The project is estimated to cost $327 million, with the potential gain of $1.2 million a year in bed-tax revenue and additional incen­tives for the City of Ad­elanto.

For more information on any of these proj­ects, contact the city’s Economic Develop­ment Team at eco­

City Updates General

Town of Apple Valley Update-Spring 2015

Published by:

By Orlando Acevedo
Economic Development Manager

Yucca Loma Bridge began construction in January 2014 and is expected to be completed by September 2015. The $37 million project will alleviate traffic congestion along east/west regional arterials, including Bear Valley Road, and allow residents to travel to and from Apple Valley, Victorville and Spring Valley Lake with more ease.

The Bridge will benefit bicyclists and pedestrians, as it features a Class II bikeway and barrier-protected sidewalks along the north side of the bridge.

“The bridge construction is on schedule and under budget,” said Brad Miller, Town Engineer.

Yucca Loma Bridge will also pave the way for development of The Fountains at Quail Ridge, a planned 33-acre mixed-use commercial center at the northeast corner of Yucca Loma and Apple Valley Roads. Increased traffic counts and nearby median household incomes near $100,000 offer great opportunities for future tenants.

Apple Valley will launch a comprehensive recruitment program to attract new hotel development thanks, in part, to local students participating in the Inaugural Mayor’s Youth Leadership Summit. The students voted to support a hotel recruitment effort from a list of community projects and were invited to pitch their proposal to the Town Council for funding, where it was unanimously supported.

“The students rallied behind this issue because, like so many of our residents and visitors, they see the pent-up consumer demand we have for local overnight accommodations,” said Orlando Acevedo, Economic Development Manager. Look for more information to be released soon.

In 2015, Apple Valley will unveil another business development tool to help small businesses fund employee training and/or finance new equipment purchases. For example, Microenterprise Loan Program (MELP) utilizes Town Council-approved federal grant dollars to help grow local jobs and increase production in targeted sectors, including manufacturing, assembly and startups.

Along with the MELP program, Apple Valley will continue their Business Visitation Program, which the Town uses to connect local businesses in Apple Valley with an array of business development resources. A “Shop Local, Think Apple Valley” marketing and educational campaign is set to launch in the coming weeks, as well.

Pieology Pizzeria is coming soon to Apple Valley. Pieology joins Ulta Beauty, Osh Kosh B’Gosh, Carters, Burlington, Jersey Mike’s Subs and other chains and franchisees to select Apple Valley as their first High Desert location. Pieology is slated to open this spring at Bear Valley and Apple Valley Roads near Home Depot.

City Updates General

City of Barstow Update-Spring 2015

Published by:

By Gaither Loewenstein
Economic Development and Planning Manager

After spending much of 2014 completing the city’s long-range planning process, including approval of the 2015-2020 General Plan Revision and Master Environmental Impact Report, Barstow is anticipating a significant increase in economic development activity in 2015. Several key macroeconomic trends augur well for Barstow’s development in the current year. At the national level, with overall job increases exceeding 250,000 for four straight months and GDP having increased by over 2.5 percent in four of the last five quarters, it is clear that the United States economic recovery is well underway. Economic growth in Barstow has traditionally lagged the national economy by roughly two years; based on this indicator, 2015/16 promises to be an optimal time period for local economic expansion.

Commercial Development Outlook

A number of promising developments suggest that the retail market in Barstow is poised for significant growth in 2015. The long-awaited Montara Place shopping center, anchored by a new Super WalMart store, is scheduled to break ground mid-year, with project completion anticipated in 2016. New leases have been signed in existing shopping centers by national retailers, including Big 5 Sporting Goods and Harbor Freight, reducing the City’s inventory of existing available retail space.

The City’s hotel occupancy rates improved dramatically over the past several quarters, with occupancy in the vicinity of the Lenwood Road/ I-15 interchange now approaching 92 percent. Encouraged by the recent increase in occupancy, Best Western Hotels recently submitted plans for a 60-room property, featuring several executive suites, to be constructed in the northwest sector of the interchange.

In the same vicinity, taxable restaurant sales have increased by 8.5 percent over the past year. Prompted by this rapid sales growth, restaurants have continued to choose Barstow’s Lenwood Road area for expansion. Panera Bread had its “soft” opening in late October 2014 and formal ribbon-cutting ceremony on December 3rd. Development of the adjacent one-acre parcel is in the final stages of site approval, with construction expected to commence in early spring 2015. In January a new Fatburger restaurant opened its doors in a remodeled space formerly occupied by Cold Stone Creamery.

Elsewhere, continuing progress is being made in acquiring lands within the Spanish Trail Specific Plan area (located at I-15 and L Street) from the State Lands Commission and the Bureau of Land Management. Acquisition is anticipated to be finalized in the first half of 2015, and groundbreaking ceremonies for this exciting mixed-use lifestyle center are anticipated to occur shortly thereafter. Strong leads have been developed for a wide range of potential tenants, and rapid construction and occupancy is anticipated once the issue of site assembly has been fully addressed.

Industrial Development Outlook

The newly revised Barstow General Plan identifies a number of sites suitable for industrial development, several of which are likely to experience construction activity within the Plan’s 2015-2020 time horizon. A smaller scale version of the aluminum processing facility that was discussed throughout 2014, amounting to approximately 500,000 square feet and generating at least 300 manufacturing jobs, will be submitted for review and approval by mid-2015. Utilities have been extended to the Barstow Industrial Park, making it more readily suitable for development and numerous prospective tenants continue to express interest in this location.

Residential Development Outlook

Negotiations are currently underway to secure an agreement with a builder to construct single-family homes within a 147-lot subdivision on Rimrock Road, and the first phase of this development could break ground by late 2015. A specific plan for Waterman Junction, a master-planned active senior community comprised of up to 579 single-family homes, 469 townhomes and condominiums, and a 228-bed assisted living facility, surrounding an 18-hole golf course, will be submitted for review in March 2015. Although active development of the 315 acre community is not expected to occur in the immediate future, this project is consistent with the city’s long-term vision of Barstow as a community in which families may spend their entire lives, with a range of housing products appealing to every age cohort. In addition to these projects, the city continues to receive expressions of interest from smaller-scale builders seeking to construct housing on infill sites throughout the community.

Infrastructure Update

By the end of 2015, Barstow will be nearing completion of its ambitious capital improvement plans, resulting in reconstruction or resurfacing of the majority of local roadways, modernization of the city’s wastewater treatment plant, circulation network improvements in the vicinity of I-15 and Lenwood Road, and construction of the $ 31.7 million Lenwood Road Grade Separation Project. The $ 71 million reconstruction of the First Street Bridge is in the final planning stages, with construction scheduled to begin in 2017.

Through its integrated efforts at long-range planning and infrastructure improvement, Barstow has positioned itself to capitalize on the next wave of economic growth as the national, regional and local recovery from the Great Recession reaches peak momentum in 2015.