City Updates General

Hesperia Update – Retail Goldmine, Industrial Strength

Hesperia logo

Lisa K. LaMere, Economic Development Management Analyst

Hesperia has added another retailer to its growing list of those who have sited their first High Desert loca­tion here. The future home of the two-story, 6,200 s.f. Shoe City is undergoing sub­stantial tenant improvements, essential­ly gutting a former florist’s location at Main Street and E Avenue. The whole family will find plenty of selections at Shoe City, including skate and athletic brands and current fashions for women, men and children.

Shoe City started more than thirty years ago in Los Angeles and has expanded into Los Angeles, Orange, Riverside, and San Bernardino counties, with more than 35 stores in addition to an online presence. Currently, the closest Shoe City is in San Bernardino.

Mama Carpino’s, a foodie favorite of many residents in the High Desert, will open a second restaurant in Hesperia, offering a great culinary option after a movie at the Civic Plaza 12. Property has been purchased on the southwest corner of Eighth Avenue and Juniper Street for a two-phased 16,850-s.f. restaurant with a view of Civic Plaza Park. At this time, a site plan review is taking place and construction plans approvals will follow after entitlement is granted. Look for a 2019 opening.

Hesperia Food Market Photo

Starbucks has opened in Lewis Retail Center’s new High Desert Gateway West at Cataba and Main. Also planned for this location are more than 6,100 s.f. of fast casual concepts for Dickey’s, Jimmy John’s Gourmet Sandwiches, and Fatburger, all anticipated opening by summer. Five Star Nails and a gas station will likewise join these highly awaited eateries.

High Desert residents will enjoy the long-anticipated medical services coming to Hesperia, starting with Kaiser Permanente. The managed care giant’s purchase of approximately ten acres for 50,000-s.f. of medical office buildings (MOB) in Hesperia is welcome news. Kaiser’s MOB will be sited west of the Walmart Supercenter on Escon­dido. Another developer is planning additional medical offices on Bear Valley Road, with a new three-story, 26,520 s.f. medical office building, accompanied by 9,300-s.f. of restaurant and fast casual space.

Dollar_Tree_Hesperia

A variety of housing choices, including commuter-friendly duplexes, affordable senior apartments, and 1- and 2-story infill homes can be found in Hesperia. The 145 single-family residence (SFR) permits issued through 2/27/18 of fiscal year 2018-19 are equal to last fiscal year.

New_Homes_Hesperia

Hesperia’s multi-family housing inventory also will increase in the near future. On the horizon are West Main Villas (100 duplexes/200 units). Muscatel will be the site of 70 apartment units and Frontier Communities is planning 160 units in their two-story apartment buildings. Olive Tree’s 93 duplexes (186 units) will be located on 3rd Avenue. Desert Hacienda on Sequoia will bring another 14 duplexes (28 units) to the city.

 

Hesperia’s industrial strength is being fortified by Mag Bay Yachts’ development of their manufacturing operation on Cal­iente near US Hwy. 395. Construction plans for the two-building, 50,500-s.f. project are being reviewed. In addition, an expansion of the former Heilig Mey­ers distribution center is underway. The additional 128,000-s.f. will bring the total of that facility to 616,800-s.f.

National Economic Development Week this year was May 7-12. Created by the International Economic Development Council (IEDC), the goal of Econom­ic Development Week is to increase awareness of local programs that create jobs and increase the quality of life, as well as to share successes.

Hesperia’s Economic Development (ED) department focuses on fostering private and public sector invest­ment within the city. The ED team is re­sponsible for:

  • Business attraction, retention and expansion efforts
  • Marketing and promotion of the city as a location of choice for business
  • Increasing the city’s workforce and senior housing stock
  • Improving the quality of life via an array of services intended to support these goals

Hesperia’s ED team has had many ac­complishments in these areas, bringing retailers such as Super Target and Wal­mart Supercenter, Marshalls, JoAnn’s, Ross and lots of eateries – many the first locations in the High Desert. Just this last fiscal year, courtesy of Hesperia’s economic development professionals, more than 258,000 s.f. of projects will have created jobs and brought property and sales tax revenue to Hesperia, all of which benefit our residents. These projects encompassed not only retail but housing, industrial, education, medical and service sectors and included Ae­merge RedPak; The Villas – a 55+ com­munity; Famous Footwear; Aldi; Planet Fitness; Leslie’s Pool Supplies; Dollar Tree; West Main Villas; and more.

For more information about these projects and other opportunities, con­tact Economic Development staff at econdev@cityofhesperia.us