By Scott Dickinson, Executive Vice President, Browning Automotive Group
We all love that shiny new toy. Whether it’s a new car in the driveway or the latest phone in our pocket, we gravitate towards the latest and greatest. So when the Browning Automotive Group announced a state-of-the-art Toyota dealership coming soon, the entire High Desert community began to buzz with excitement.
Located directly across from Costco on Valley Center Drive, the smell from the baked goods being prepared pales in comparison to the seven acres of land being prepped for the largest dealership in the area. Victorville awaits the newly built dealership stretching over an acre, including a 15,000 sq. foot showroom, a large parts boutique, and a huge four-lane service drive housed with 14 service writers ready to check in tons of vehicles. Over 60 lifts will make sure your vehicle is in tip-top condition ready to take that trek to Las Vegas or make it to Saturday’s soccer game.
With more than 1,000 vehicles on the lot, choosing a new or pre-owned ride will become a more intense experience. Like a kid in the candy store, the choices of transportation will be immense! On the showroom floor alone, 8 vehicles will be showcased and swooned over during the car-buying process. Customers are sure to get their 10,000 steps in while traversing through rows upon rows of cars, trucks, and SUVs ready to drive off the lot.
Twenty-four sales stations and 8 F&I (finance & insurance) offices will expedite the car-buying process in the highly energy-efficient dealership. Huge panels of Low E Glass will keep the customers cool and safe from harsh UV rays. The glass reflects infrared energy (or heat) and at night, the bright yet cost-efficient LED lights will brighten up the showroom.
An Exterior Insulation Finishing System (EFIS) will contribute to the building becoming highly energy-efficient by cooling and being environmentally responsible. The insulation is applied to the exterior, making the dealership even more cost effective. The insulation will withstand the bright and hot High Desert summer heat.
Valley Hi Toyota will be a destination with state-of-the-art building materials as well as the latest in technology. There will also be a large customer lounge area complete with custom decor, charging stations, and other amenities such as fresh coffee, vending machines, children’s play area, and even occasional massages provided by a local business. An array of monitors will provide entertainment as well as informative details of service waiting times, service specials, and dealership deals.
Valley Hi Toyota will become the ultimate destination to purchasing and servicing vehicles in the High Desert. The Toyota product is surging with innovative and creative advances in car design. By constructing a new and extraordinary dealership, buying a new or pre-owned vehicle will surpass any and all expectations for generations to come. Especially, when it comes to buying that shiny new Toy(ota).
As publisher of the Bradco High Desert Report, we have never had the opportunity of having the High Desert (Victor Valley) New Car Dealer or New Car Dealerships supply us information about their very dynamic industry which generates a tremendous amount of sales tax dollars to the City of Victorville.
Nearly 15 years ago, we started to see the development of the new car auto industry and Victorville’s new car facilities built along Civic Drive (Greiner, GMC, Buick, Dodge, Chrysler, Nissan, Honda, Kia, etc.). Now the Browning Auto Group, the High Desert’s largest owner of new and used car dealerships, is making a very serious commitment to the City of Victorville and the High Desert region by the creation of their new and greatly improved dealership.
Many people don’t realize (many of us old timers do) that the area where these car dealerships are located was a part of Roy and Dale Rogers’ amusement facility adjacent to Interstate 15.
Mr. Kent Browning, Owner and President, Mr. Scott Dickinson, Executive Vice President, and their four general managers, Mr. Todd Stokes of Toyota, Mr. Joe Vickers of Honda, Mr. Shawn Nazari of KIA, and Mr. Todd McNitt of Nissan, collectively sold approximately 9,452 cars in 2016, which created tremendous financial benefit to the City of Victorville. Congratulations to Browning Auto.
Mr. Browning and his staff have been strong supporters of Victor Valley Community College and many of the endeavors undertaken by the Victor Valley Community College Foundation.
Thank you for everything that you do.