Monthly Archives: May 2014


Publisher’s Message-Spring 2014

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Joe Brady Headshot 1

I wish to welcome our current, future and long-standing subscribers and sponsors to the 53rd edition of the Bradco High Desert Report, the first and only economic overview of the High Desert region, covering the Northern portion of San Bernardino County and the Inland Empire.

As a part of our history, it was in late 1992 when Ms. Cele Underwood, then an associate with The Keith Companies, a company that we shared office space with, suggested that, with all the developer bus tours that we had completed and seminars in Southern California, we create a newsletter. Having no knowledge of how to do a newsletter, I contacted long time mentor and friend, Dr. Alfred Gobar, the then Chairman of Alfred Gobar Associates (Brea).… Read the full article

Economy General

Our Economy in 1993-Remarks Before the Orange County Chapter of Lambda Alpha, an International Land Economics Society

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The Remarks below do not necessarily reflect the philosophy or moral values of Dr. Gobar, but have been set forth in an exaggerated form to raise the point of over-regulation and the free market system and our need to work to reduce regulations and stimulate the revitalization of our economy.

By Dr. Alfred J. Gobar
Alfred Gobar Associates

This is the talk I gave to Lambda Alpha a little over 21 years ago. Because our speakers are usually dull, I tried to present a humorous discussion to make people laugh. To my surprise some of the audience took notes throughout, someone recorded the talk, transcribed it, and allowed me to edit for accuracy – which I did. It’s scary how topical this charade turned out to be some 21 years later.Read the full article

General Transportation

Bear Valley Road Bike Path to the Victor Valley College

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By Kathie Martin
Marketing & Public Affairs Officer
Town of Apple Valley

At their February 11, 2014 Board meeting, the Victor Valley College (VVC) Board approved a Memorandum of Understanding between VVC and the Town of Apple Valley for the construction of a new Class 1 Bike Path that will connect the Town to the upper campus.

The Town of Apple Valley will be the lead agency for the bike path project, which starts in Apple Valley and continues east to VVC along the north side of Bear Valley Road. The San Bernardino Associated Governments (SANBAG) Board allocated to the Town of Apple Valley $386,370 from Transportation Development Act (TDA) funds for the construction. The Town is providing matching funds of 20%.… Read the full article

General Politics

Protecting State Assets: Aerospace and Defense

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By Senator Steve Knight

For decades the High Desert has been instrumental in California’s defense and aerospace industries and, subsequently, the Nation’s security. California State leaders need to protect this valuable national asset and businesses that are creating hundreds of thousands of jobs and generating billions of dollars for the state’s economy.

To that end, California’s Governor created the Governor’s Military Council to protect and expand defense and aerospace’s vital role in national security as well as California’s economy. I am honored to be a part of the inaugural council. As a veteran of the U.S. Army, Chair of the Senate Select Committee on Defense and Aerospace, and Vice Chair of the Senate Committee on Veterans Affairs, I look forward to sharing insights at future council meetings.… Read the full article

General Politics

What is AB 1103, California’s new Nonresidential Energy use Disclosure Law?

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By Marika Erdely
Green EconoME

You may have heard about AB 1103, the new Nonresidential Energy Use Disclosure Law, and if you haven’t, you should. Here’s what you need to know:

AB 1103 came into effect on January 1, 2014 for all commercial buildings in excess of 10,000 square feet in California. On July 1, 2014, it drops to include all buildings over 5,000 square feet. If the building has a residential component, or has a Group F (Factory F1/F2) occupancy permit, it doesn’t need to comply with the law.

The law requires nonresidential building owners to disclose their energy usage via a software tool called “Energy Star Portfolio Manager.” This software tool will “benchmark” a building and produce data, as well as an Energy Star rating or Energy Use Intensity (EUI), depending upon the building type.… Read the full article

Economy General Politics

Thinking Regionally

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By Paul Granillo
Director of Public Policy

Everyday a thousand thoughts cross our mind. Most thoughts concern our family and loved ones. For those of us in the work force, much of our thought focuses on the job, our career goals and our co-workers. Many times it is not till the evening news when we think about politics, our nation’s economy, the world situation or just how our favorite team is doing. Hopefully we carve out a thought for the poor and suffering. So in that long list of thoughts there is not much time left to think about our region. Yet every thought in the previous list is effected by the economic and quality of life reality of our region, the Inland Empire.… Read the full article

General Politics

Seeking Solutions to Spur Economic Growth

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By Robert Lovingood
1st District Supervisor
San Bernardino County

As First District Supervisor of San Bernardino County, economic growth is key to every facet of our community, and there can be no economic growth without job creators. As someone whose entire career has been in the private sector, I firmly believe that government needs to treat job creators like their best customers – because they are.

Unfortunately, too often, government at all levels can be a hindrance to economic and job growth. So when I was elected to the Board of Supervisors, I met with a diverse group of folks from the mining industry around the county. In short, we heard how permitting processes had become bogged down. This became a priority in my office, as well as with the county’s new director of Land Use Services, Director Tom Hudson.… Read the full article

General Politics

Destination County of San Bernardino for the Film Industry

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By Sherri Davis

The Economic Impact for the Inland Empire for 2013 was $40,518,600 with 690 projects and 1,564 days. County of San Bernardino had an economic impact of $24,942,300 with 425 projects and 905 days of production throughout the county.

A close look at the 1st and 3rd Districts of San Bernardino showed that 13 out of 24 features were shot in the two districts. Most were low budget indie films except for Legendary Pictures’ “Interstellar” which was shot in Johnson Valley on BLM land. Christopher Nolan was the Director and the film stars Matthew McConaughey, Anne Hathaway, Michael Caine and Ellen Burstyn, to name a few. Some of the other features were Australian-based Layfilm Dhi, LTD’s “The Uberkanone,” which shot at Dumont Dunes; L.A.… Read the full article


In Memory of Ira Norris

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Born in Chicago to Ruth and Sol, and brother to Jane, Ira graduated from Senn High School. He received a BA in Finance in 1958 from his beloved USC, where he played on the baseball team. In 1979 Ira earned his MBA from Pepperdine. He began his career in 1960 and has built homes for over 13,000 families across California, Nevada, Arizona, Illinois, New York, and New Jersey. Ira served as President of the Building Industry Association of Southern California and was National Vice President, Federal Governmental Affairs Chairman, and a Life Director of the National Association of Home Builders. He was recognized as “Housing Person of the Year,” voted “Best Builder in America” by Builder Magazine, and was inducted into the California Builders Hall of Fame.… Read the full article


High Desert Achieves 10 Years of Commercial Operation

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By Victor Brown

The High Desert Power Project, LLC power plant reached a significant milestone in 2013 when it achieved 10 years of commercial operations. High Desert is a natural gas-fueled, combined-cycle generating station near Victorville, Calif., that began operations in 2003, delivering enough power to the California Independent System Operator (CAISO) transmission grid to serve approximately 830,000 California homes, along with substantial local benefits.

An entity managed by Tenaska Capital Management, LLC (TCM), an affiliate of Omaha, Neb.-based energy company Tenaska, acquired the 830-megawatt facility from Constellation Energy in 2006. It’s been safely and reliably operated since then by a Tenaska affiliate, earning two National Safety Council awards for 2012 for its outstanding safety record.

“We are proud to have this facility in Victorville,” said San Bernardino County Supervisor Robert Lovingood.… Read the full article

General Politics

Killing Prop 13 Should be a Capital Offense

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By Assemblyman Tim Donnelly (R-Twin Peaks)

They say those who do not study history are doomed to repeat it.

The battle over Proposition 13 is about to be fought all over again. Prop 13 passed by nearly 65% of the vote back in 1978. A significant majority of citizens of all political persuasions were united in support of a proposition that protected property owners and tenants alike from massive property tax increases.

The reason for this is simple. Markets work, and ordinary Californians are very savvy when it comes to their money, even if their politicians aren’t.

For an example of just how much public support Proposition 13 has, we need look no further than the 45th Assembly District, where candidate Susan Shelley nearly defeated her Democratic opponent – in a highly Democratic district – by putting the issue of Proposition 13 at the front and center of her campaign.… Read the full article

General Transportation

Caltrans Transforms the High Desert Transportation Infrastructure

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By Joy Sepulveda
Public Information Officer

Most of Interstate 15 is currently undergoing major improvements from Devore to the Nevada state line. As the High Desert areas surrounding I-15 continue to boom with growth and more and more motorists use the corridor to travel to vacation destinations to both the north and south, it has become necessary to improve the transportation system.

There are several major projects that have broken ground in the last year that aim to transform the infrastructure and operational efficiency of Interstate 15 through the High Desert.

Devore Interchange Project

The I-15/I-215 Interchange in Devore is a heavily traveled interchange due to goods movement, recreational vehicles and commuters. Travel through the Cajon Pass is one of only three routes into and out of Southern California.… Read the full article

Education General

Victor Valley College Preparing Students for the Future

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By Bill Greulich
Public Information Officer
President’s Office
Victor Valley College

VVC, now in its 53rd year, serves an area encompassing roughly 2,200 square miles and is located on a 253 acre campus at the center of the three major communities of the Victor Valley (Apple Valley, Hesperia and Victorville). VVC also features a 13-acre Regional Public Safety Center in Apple Valley. VVC serves a population base of approximately 400,000 people and has over 20 feeder high schools and diploma-granting institutions. VVC now offers Associate in Science and Associate in Arts degrees in 23 different disciplines plus more than 100 certificates.


Enrollment for 2013/2014 is approximately 17,000 students, with spring numbers reaching 3.900 Full-Time Equivalent Students (FTES). A full-time equivalent student is a person taking more than 12 credit units or three part-time students taking a single 4 credit class.… Read the full article