The High Desert Report » November 2010

Monthly Archives: November 2010

Economy General

High Desert Employment Information

Published by:

By Kristine Nix
Worforce Service Branch

High Desert Employment Information

High Desert area data for the month of July 2010

California’s unemployment rate was 12.3% (seasonally adjusted) in July 2010, unchanged from June 2010 (revised) and up  .5% from a year ago. The national unemployment rate remained steady at 9.5%. However, unemployment increased in parts of the High Desert with San Bernardino County increasing .5% from last month to 14.8%.

Area Labor Force Employed Umemployed Unemployment Rate Change
Nationwide       9.5% =
California 18,370,300 16,026,100 2,344,200 12.8% =
San Bernardino County 864,200 736,400 127,900 14.8%
High Desert 105,400 86,500 19,000 18.0%
Adelanto 7,000 5,400 1,600 22.9%
Apple Valley 26,300 22,100 4,200 16.0%
Barstow 10,800 8,800 2,000 18.5%
Hesperia 3,100 25,200 5,800 18.7%
Victorville 30,300 2,500 5,400 17.8%
  Please note that the above data is non-seasonally adjusted  

California lost 9.400 jobs last month and new unemployment insurance claims decreased by 2.7%

Riverside & San Bernardino Counties Overview:

  • Unemployment increased to 15.1% in July 2010
  • Nonfarm employment decreased by 22,000 jobs
  • Construction reported the only monthly gain in employment, adding 300 jobs

Highlights from the California Regional Bulletin (August 27, 2010)

  • A recent report by New York Federal Reserve bank shows that California ranks number 1 in consumer debt
  • The ports of Los Angeles and Long Beach saw increased cargo traffic in July, as reported in the Los Angeles Times
  • Monterey Gourmet Foods is moving from Salinas to Gilroy, CA.
Read the full article
City Updates

Victorville City Update

Published by:

By Collette Hanna, Business Development Manager
City of Victorville Economic Development

Dr. Pepper Snapple and Industrial Wastewater Treatment Facility

When Dr. Pepper Snapple (DPS) first approached Victorville as a possible location for its facility for manufacturing and distribution to the Western United States, the Southern California Logistics Airport (SCLA) was an ideal spot for their state-of-the-art facility. The land was adequate and the City of Victorville was able to address its site location issues. Infrastructure improvements were to be made to handle its operation, with a significant issue being the need to handle discharge of up to 750,000 gallons of wastewater a day. The City approved a $31 million Industrial Wastewater Treatment Facility (IWTF) to handle DPS’ needs as well as other high wastewater discharge uses.… Read the full article

City Updates

Hesperia City Update

Published by:

By Lisa LaMere
Economic Development Analyst

Ranked #3 by Business Facilities magazine (July/August 2010) as a Top Ten Emerging Logistics/Distribution Growth Center, the City of Hesperia in California’s Inland Empire is conveniently situated within easy access to the logistics network that serves the combined ports of Los Angeles and Long Beach (LA/LGB), the nation’s largest international cargo trade area. Hesperia’s High Desert location along I-15 and U.S. Highway 395 provides an affordable and central location for warehousing, manufacturing, and distribution operations that serve southern California and surrounding states.

Strategically positioned for logistics, business-friendly Hesperia is a leader in supporting the long-term development of the regional economy. Hesperia’s proactive Economic Development Department (Department) and its Hesperia Community Redevelopment Agency are two powerhouses fueling Hesperia’s growth.… Read the full article

City Updates

Barstow City Update

Published by:

By Ron Rector, Community & Economic Development Director
City of Barstow

The New Barstow Community Hospital Breaks Ground

Barstow Community Hospital celebrated a milestone on September 8, 2010 with community members, local dignitaries and representatives from Community Health Systems (CHS) taking part in a historic groundbreaking ceremony for the new Barstow Community Hospital.

The last groundbreaking for Barstow Community Hospital took place nearly 60 years ago in the early 1950s, so this groundbreaking marked a significant step in the evolution of care in the community. The new Barstow Community Hospital – an advanced facility that will include all private rooms, a much bigger ER, expanded operating suites and diagnostic imaging services area and dramatic improvements in the obstetrical/maternity services area and the intensive care unit – is expected to open near the end of 2012.… Read the full article

City Updates

Town of Apple Valley City Update

Published by:

By Kathie Martin
Marketing and Public Affairs Officer

It is one thing to boast that Apple Valley provides its residents and businesses “A Better Way of Life.” However, this assertion becomes fact when the claim is validated by a variety of studies and surveys. Take, for instance, the recent California Retail Survey that listed Apple Valley number four in California for its “strength in the retail market” and first in the same survey for “growth persistence.” Over the last five years, sales in Apple Valley have grown 533 percent faster than the average California city. The first quarter of 2010 showed a 4.1% increase in sales tax over the same period in 2009.

“I’m extremely proud of the fact that Apple Valley is in the top five statewide.… Read the full article

City Updates

Adelanto City Update

Published by:

By Mike Borja, Management Analyst
City of Adelanto

Located in the western portion of the High Desert, Adelanto is comfortably removed from the urban sprawl of Los Angeles, yet close enough to take advantage of urban amenities and resources. Adelanto offers the perfect blend of small town charm and big city convenience. It provides an excellent standard of living, while retaining the hard working, civic-minded mentality in which the area was built.

With a growing population of over 28 thousand residents, that encompasses approximately 52 square miles, the City of Adelanto has grown from an estimated 6,791 in 1990 to 28,265 in 2009 at an annual average population growth rate of 7.79 percent.

Adelanto had the lowest taxable retail sales per capita of the region in 2008.… Read the full article


Understanding the Absorption Rate

Published by:

By Bob Thompson
President, Advanced Listing Services

This is an introductory essay discussing the absorption rate. All uses are not presented due to complexity and length of the presentation. The intention here is to introduce the absorption rate and its elementary use in everyday situations.

Of all the key measures used in real estate, the absorption rate stands out. This statistical tool is widely accepted in commercial real estate, and is beginning to gain traction in residential markets. The absorption rate has the ability to yield useful information without the need for long complicated processes. It is the central concept for computing the relationship between supply and demand—generally recognized as the arbiter of price.

Absorption rates for major High Desert cites are available through the Market Condition Report (MCR), published by Advanced Listing Services (www.statsforagents).… Read the full article


VVTA Begins Construction on Administration, Maintenance, and Fueling Facility

Published by:

By Kevin Kane
General Manager, Victor Valley Transit Authority

Over the last dozen years Victor Valley Transit Authority has grown from a semi- rural bus service to a sophisticated professional transit system just as the Victor Valley has grown into a Small Urbanized Area as determined by the federal government. The VVTA Board of Directors is comprised of city council members form the participating cities and First District Supervisor, Brad Mitzelfelt. The board’s mantra of tempered growth and fiscal conservatism has been one of the secrets to success for VVTA. Over the last few years the state’s unprecedented raids on transit funding and the downturn in the economy have led transit agencies throughout the state to reduce service and increase fares.… Read the full article


Inland Empire Economic Partnership

Published by:

By Paul Granillo, President and CEO
Inland Empire Economic Partnership

Summer has been a season of change for the Inland Empire Economic Partnership. In what is perhaps one of the most important decisions in the history of IEEP, the Executive Committee of the Board of Directors saw the immediate need for a relocation of our main office. Our new location at 201 North E, Suite 105, allows us to continue the important mission of creating a better business environment and quality of life for Riverside and San Bernardino. We continue to maintain regional offices in Riverside, Palm Springs, and Victorville. Special thanks go to Emil Marzullo of the City of San Bernardino EDA, Mark Hawkins of Altura Credit Union, our Chair Dan Rendler of the Gas Company, and the IEEP staff for all they did to make the move happen.… Read the full article

General Water

VVWRA Named One of California’s Best Wastewater Treatment Plants

Published by:

By George Passantino, Managing Partner
Passantino Andersen Communications, LLC

The Victor Valley Wastewater Reclamation Authority (VVWRA) was recently named the second best plant of its size in California according to officials from the California Water Environment Association.

After being judged on a slew of criteria, including permit compliance, benchmarking, pre-treatment strategy, public relations, energy conservation, operations, maintenance efficiency, and safety, VVWRA beat out several other plants for the award.

“The CWEA Plant of the Year (POTY) award is an outstanding accomplishment,” said Dennis McBride, the Wastewater Utility Manager for the City of Redding, who evaluated plants for the award. “The award recognizes the demonstration of a well operated and maintained facility. Additionally, the POTY award is a reflection of the dedication of excellence of staff members as well as the support provided from the city, county, district, or agency that owns and governs it.”

VVWRA, which handles wastewater services for the Victor Valley, also scored well in a number of other categories, including best laboratory person and best plant manager.… Read the full article

Education General

High Desert Schools Make Progress On State Tests

Published by:

By Dan Evans, Communications Manager
San Bernardino County Superintendent of Schools

With the start of the new school year under way, this is also the annual time of the year when public schools receive grades for how students, schools and districts do on statewide assessment tests. In August, the California Department of Education released its yearly results for Standardized Testing and Reporting (STAR), the grade-level tests in core subject areas that second-graders to 11th-graders take. In addition, the California High School Exit Exam (CAHSEE) results showed that county 10th-graders were at their highest-ever passing rates for the two portions of that assessment. Just recently in September, the Accountability Progress Report, which has three components grading how our schools are doing overall, also was released and showed that our public schools continue to make growth in their academic achievement.… Read the full article

Education General

Victor Valley College Continues to Expand

Published by:

By Bill Greulich

In spite of the current economic downturn, Victor Valley College continues to move forward at a measured pace with its plan for expansion. Some bond funded capital projects have progressed beyond the planning stage as evidenced by the start of construction on the new Eastside Public Safety Training Center and infrastructure upgrades to the main campus.

Construction began Thursday [August 12] on Victor Valley College’s Eastside Public Safety Training Center, the first major project to advance as part of a voter approved $298 million bond measure.

The $32 million center will train VVC students for firefighting, paramedic, police and corrections careers, and also be available for public safety agencies across Southern California.

“We needed a facility that would demonstrate our commitment to these four areas and would also be a training facility not only for the High Desert but for the entire region,” VVC Interim President Christopher O’Hearn said.… Read the full article

General Water

Taking Steps to Ensure There’s Water for Now-and the Future

Published by:

By Michael Stevens, Community Liaison Officer
Mojave Water Agency

Gloves, check; scarves, check; beanies, check; umbrellas, check…but wait, who wants to think about winter and the cold temperatures and shorter days? Some people do. Mojave Water Agency (MWA) thinks about winter for reasons other than comfort. It’s the time when our water table is replenished with natural supplies—and the more precipitation we receive through natural sources (rain, snow melt from the local mountains) the less we have to import what’s becoming scarce and expensive: supplemental water.

Winter of 2009-2010 was a good water year for California—with most reservoirs around the state filling to normal levels. This past winter was also good for Mojave Water Agency because what started as a dismal water year—all State Water Contractors like MWA being told by Department of Water Resources in December to expect only five-percent (for MWA 4,140 acre-feet) of contracted water deliveries (for MWA 82,800 acre-feet)—this figure was eventually increased in August to allow for deliveries of 50% (for MWA 41,400 acre-feet).And MWA is purchasing every drop to help boost groundwater supplies for future needs.… Read the full article